Amsterdam Area, Netherlands
Chief Executive Officer | DMA Institute | “Assessing The True Value Of Digital Media’’
Marketing and Advertising
Education
University Groningen, Uppsala & London Business School 1991 — 2004
drs, Marketing Research, Business Economics, Econometrics
rijnlands lyceum sassenheim 1985 — 1990
vwo
rijnlands 1988 — 1989
Experience
DMA Institute April 2012 - Present
E2 Mediagroup, MeMo2, Hottraffic, MarketScore 2004 - Present
De Telegraaf June 2000 - September 2004
Andersen Consulting 1997 - 2000
Skills
Sales Management, Crossmedia..., Conversion Optimization, Social Media Marketing, Strategy, Entrepreneur, Start-ups, Business Strategy, Analytics, Online Advertising, Direct Marketing, SEO, Internet Strategy, Change Management, Marketing Management, Entrepreneurship, E-business, Market Research, Digital Accountability, Crossmedia, Marketing Communications, Digital Strategy, Digital Media Fraude..., SEM, Crossmedia Tracking, Social Media, eCRM, Media Planning, Crossmedia Expert, Web Analytics, E-commerce, Digital Marketing, Online Marketing, Mobile Marketing, Advertising, Publishing, Marketing Strategy, Research, Online Sales, Product Development, New Business Development, Lead Generation, Affiliate Marketing, New Media, Innovation Management, Digital Auditing, Consumer Insights, Marketing, B2B, Digital Media