Finland
Member of Board(s) at Board work
Marketing and Advertising
Education
Turku School of Economics and Business Administration (Turun kauppakorkeakoulu) 1982 — 1988
Master's Degree, International marketing with secondary focus on commercial law, economics and foreign languages, Master of Science, Economics and Business Administration
McDonald's Marketing University 1997 — 1997
Intensive Marketing Programme in Chicago, with areas such as competition analytics, how to build marketing activities and presentation skills
Bonnier Media University 2003 — 2003
One-year leadership programme for business leaders and journalists
Experience
Board work April 2014 - Present
IUM Helsinki December 2008 - April 2014
- August 2007 - November 2008
Elisa May 2004 - August 2007
MTV Oy September 2000 - May 2004
McDonald's Corporation March 1997 - September 2000
Olvi Plc January 1994 - March 1997
Nokia January 1989 - January 1994
Skills
Corporate Communications, Brand Architecture, Online Advertising, Segmentation, Television, Market Research, Publishing, Marketing Communications, Public Speaking, Media Strategy, Brand Management, Public Relations, Outdoor Advertising, Direct Marketing, Consumer Behaviour, Product Development, Budgets, Product Marketing, Media Buying, SEM, Strategy, Product Management, Web Analytics, Brand Development, Budgeting, Digital Marketing, Social Media Marketing, Online Marketing, Social Media, B2B, Marketing Management, Strategic Planning, Leadership, Digital Media, B2B Marketing, Advertising, Marketing Research, Broadcast, Negotiation, Customer Insight, Consumer Insights, Advertising Sales, Media Planning, Mobile Marketing, Market Planning, Digital Strategy, Business Strategy, Writing, Integrated Marketing, Marketing Strategy