Sara Maria Baastrup Jacobsen
Copenhagen Area, Capital Region, Denmark
Brand Manager at Pernod Ricard
Food & Beverages
Education
Copenhagen Business School 2009 — 2009
Master Thesis, Danish and Swedish consumers perception of Coca-Cola light plus
Copenhagen Business School 2007 — 2009
Cand.merc IMM, International marketing and management
EMLYON Business School 2008 — 2008
Copenhagen Business School 2004 — 2007
BSc. in Economics and Business Administration
Ryerson University 2006 — 2006
Østre Borgerdyd Gymnasium 1999 — 2002
Studentereksamen, Sproglig student
Bernadotte Skolen 1989 — 1999
Experience
Pernod Ricard May 2012 - Present
SEIMEI A/S November 2011 - January 2012
The Coca-Cola Company September 2009 - October 2011
Coca-Cola Nordic Services September 2007 - October 2009
Rude 2004 - 2006
Skills
Brand Architecture, Digital Marketing, Consumer Behaviour, Media Planning, Market Research, Digital Strategy, Product Development, Social Media, Marketing, Event Management, Segmentation, Consumer Products, Brand Development, Market Planning, Competitive Analysis, Marketing Research, Retail, Customer Insight, Marketing Management, Negotiation, Project Management, Marketing Communications, Advertising, Key Account Management, Integrated Marketing, Analysis, Key Account Development, Direct Marketing, Strategic Partnerships, Start-ups, Strategy, Trade Marketing, Online Marketing, Project Planning, Sales, Product Marketing, Beverage Industry, B2B, Market Analysis, Public Relations, Global Marketing, FMCG, Brand Management, P&L Management, Brand Equity, Sponsorship, International Marketing, Shopper Marketing, Marketing Strategy, Relationship Marketing