Ireland
Senior Brand and Shopper Manager (ROI) at Beiersdorf at Beiersdorf
Marketing and Advertising
Education
Chartered Institute of Marketing 2015 — 2016
Diploma in Professional Marketing
Aston University 2009 — 2010
MBA
The Robert Gordon University 2004 — 2005
MSc International Marketing
Institute of Technology, Tralee 1998 — 2002
BBS Marketing
Experience
Beiersdorf June 2015 - Present
Beiersdorf May 2013 - June 2015
Burton's Biscuit Company August 2010 - June 2013
Aston University August 2009 - August 2010
CPM August 2007 - July 2009
Skills
Brand Equity, Multi-channel Marketing, Strategic Planning, Categorization, Analysis, Shopper Marketing, Product Development, Project Planning, Sales, Key Account Development, Business Planning, Marketing, Product Marketing, Customer Insight, Brand Development, Strategy, Visionary, Marketing Management, Entrepreneurship, Market Research, Marketing Communications, Team Management, Key Account Management, Business Strategy, Marketing Research, Pricing, Sales Management, Market Analysis, Grocery, Public Relations, Forecasting, P&L Management, Brand Management, Customer Marketing, Segmentation, E-commerce, Consumer Products, Management, Market Planning, Cross-functional Team..., Marketing Strategy, Trade Marketing, Digital Marketing, Leadership, Brazilian Jiu-Jitsu, Competitive Analysis, Project Management, Budgets, Retail, FMCG