Belfast, United Kingdom
Data Science Consultant
Marketing and Advertising
Education
Lancaster University Management School 2008 — 2009
Masters of Science, Management Science and Marketing Analytics
The Institute of Direct and Digital Marketing 1998 — 1999
IDM Diploma, M. IDM
Aston University 1990 — 1994
2.1 B.Sc (Hons), Managerial and Administrative Studies
Coleraine Academical Institution 1982 — 1990
A-levels, Maths (A), Economics, (A), Physics (A), Further Maths (B)
Experience
Self Employed and Consultancy January 2013 - Present
Sliderobes November 2010 - December 2012
Information Arts (Harte Hanks) February 2010 - November 2010
Lancaster University Management School September 2008 - December 2009
AIG Life (American Life Insurance Company) May 2005 - January 2008
Vertis Direct Marketing Services October 2004 - April 2005
Acxiom (Claritas) August 2001 - May 2004
Allianz Insurance (Cornhill Direct) July 1999 - August 2001
Great Universal Stores Home Shopping December 1996 - July 1999
Skills
Analysis, Digital Marketing, Leadership, B2B, New Business Development, Market Analysis, Product Development, Account Management, Online Marketing, Segmentation, Marketing, Advertising, Multi-channel Marketing, Forecasting, Marketing Research, B2B Marketing, Analytics, Marketing Management, Digital Strategy, Strategic Planning, Campaign Management, CRM, Data Analysis, Market Research, Database Marketing, Strategy, Management, Retail, Project Management, Business Development, Sales Operations, Business Strategy, E-commerce, Lead Generation, Customer Service, Customer Acquisition, Creative Direction, Email Marketing, Customer Insight, Direct Marketing, Integrated Marketing, Online Advertising, Sales, Marketing Communications, Marketing Strategy, Direct Mail, Budgets, Market Planning