Romania
Group Brand Manager at British American Tobacco
Tobacco
Education
Scoala Nationala de Studii Politice si Administrative 2004 — 2005
Master's degree, Public Relations, Advertising, and Applied Communication
Academia de Studii Economice din București 1998 — 2003
Bachelor's degree, Economic Cybernetics
Experience
British American Tobacco May 2012 - Present
British American Tobacco March 2010 - May 2012
British American Tobacco March 2008 - February 2010
British American Tobacco March 2006 - February 2008
British American Tobacco May 2004 - February 2006
Skills
Market Analysis, Brand Equity, International Marketing, P&L Management, Competitive Analysis, Customer Insight, Trade Marketing, Consumer Insight, Management, Retail, Advertising, Business Planning, Marketing Management, Brand Development, Online Marketing, B2B, Market Research, Shopper Marketing, Business Insights, Budgets, Key Account Management, Distributed Team..., Consumer Products, Strategy, Segmentation, HORECA, Cross-functional Team..., Marketing Strategy, Pricing, Product Development, Online Advertising, Team Leadership, Brand Architecture, FMCG, Marketing Research, Pricing Strategy, Product Launch, Integrated Marketing, Forecasting, Marketing, Product Marketing, Market Planning, Business Strategy, Brand Management, Marketing Communications, Change Management, Project Management, Team Management, Consumer Behaviour, Nielsen